Wayne L. Wilson: optimizing an author
platform for multiple books
The client
Wayne L. Wilson is an author who writes novels, screenplays, PSAs, memoirs, biographies, history books, college textbooks, and a wide array of books for children and young adults.
The challenge
The website was originally focused on a single book, The New Frontier. With the release of a second book, One Shining Soul, the site needed structural and visual updates to highlight both works.
Key requirements included:
- Integrate both books into the site with emphasis on the newest release.
- Create a dedicated page for the new book.
- Facilitate access to the preferred purchase channel.
- Differentiate book formats (digital, audiobook, physical).
- Improve email management and communication with followers.
The solution
The website was updated with a structural and visual overhaul to effectively promote both books:
- Homepage redesigned to showcase both books with emphasis on the newest.
- Dedicated page created for One Shining Soul with detailed info and purchase options.
- Purchase channels optimized — initially Amazon-focused, then expanded to additional digital channels.
- Visual enhancements to differentiate book formats clearly.
- Google Workspace configured for email management and follower communication.
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Content Strategy
Tech We Used
Figma
Vue
Cloudflare
What the client says
The team's dedication, expertise, creativity, diligence, and clear understanding of what I visualized were impressive.
Website Optimization
The homepage was restructured to present both The New Frontier and One Shining Soul, giving slightly more prominence to the newest release:
- Direct access to each book page from the homepage.
- Visual improvements to highlight covers, descriptions, and calls-to-action.
- Clear differentiation between digital edition, audiobook, and physical edition.
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Google Workspace & Communication
Google Workspace was configured for the author to improve email management, manage communication with followers, and reduce spam. A guide and recommendations were provided to help the author use Google Workspace effectively with the website.
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