Redesigning and modernizing
the National 4-H Council's platform
The client
The National 4-H Council is the national support arm that backs, funds, and promotes the 4-H program. The program aims to empower young people with practical skills and leadership to become active and responsible citizens. Swapps redesigned and supported its website between 2018 and 2023.
- It raises funds and forms partnerships with companies and foundations to finance youth programs.
- It promotes the national impact of 4-H in the media and public policy.
- It coordinates communication and visibility campaigns (such as national events and competitions).
- It supports the work of universities with agricultural extension programs (mainly public land-grant universities).
The challenge
- Unify scattered content into a single, clear platform.
- Create flexible templates for campaigns and events.
- Ensure web performance and accessibility.
- Maintain the institutional identity of an organization with more than 100 years of history.
The solution
- Content architecture tailored to 4-H's communication objectives.
- Integration of custom forms.
- Responsive and accessible design.
- Optimization for loading speed.
- Modular and flexible development.
- User-centered UX/UI design.
- Performance and accessibility.
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Web Development
Tech We Used
WordPress
Beaver Builder
Site Maintenance
- Updates to plugins, themes, and WordPress core.
- Monitoring of uptime and loading speed.
- Correction of minor errors or broken links.
- Review of accessibility and WCAG compliance.
- Support for the editorial team in creating pages with Beaver Builder.
- Automatic backups and post-update testing.
What the client says
I have been working with Swapps for years. Their dedication to getting the job done--no matter what it takes--is amazing. They consistently find ways to improve the design and functionality of our site while always keeping budget in mind. They not only do a great job on tasks, but they empower us with the right tools to take on more development work in-house, saving us time and money.
Results
Swapps redesigned 4-h.org into a faster, more accessible, and more flexible platform. PageSpeed improved from 35 to 90, the site reliably serves 80K-120K monthly visits, and accessibility was brought in line with WCAG compliance.
PageSpeed: from 35 to 90
80K-120K monthly visits
WCAG accessibility compliance
Website Redesign
- Redefining the UX/UI experience.
- Reorganizing information architecture and navigation.
- Developing new modules and custom templates.
- Implementing updated style guides.
- Migrating old content to new formats.
- Advanced integration with custom forms.
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